Image-based advertising service stock photos Unsplash for brand launch

The new offer could bring visibility to the brand content that users might not see otherwise.

Unsplash, free, people-sourced stock photo services, has announced the launch of a new digital ad victims who will give the brand access to an audience of 300 million monthly users, according to the company.

unsplash brand launch


Dubbed Unsplash for the brand, the platform is still in its early stages, offering advertising services in brand-by-brand. Through the new service, businesses can work together to publish and Unsplash sponsored link images to the relevant search terms - makes them look Unsplash the various users and creators.

"People want to connect with the brand in a way that does not feel fake or forced," said Unsplash co-founder and CEO Mikael Cho. "With the dominating visual Unsplash used on the internet, we can offer a positive opportunity and authentic brands to engage with people at scale, in a way that does not feel like one of the products of traditional advertising."

Why we care

Businesses rely on stock imagery for a variety of purposes - from the editorial and creative social for website graphics and mockups brand. Click here to download shutterstock services. As a free service and creative license source content from users, Unsplash often attractive to small businesses with limited budgets and resources for content creation. By bringing offerings to the image-based advertising service, Unsplash gives brands the ability to appear at the top of the search results platform, bringing visibility to content that users might not see otherwise.

New ad product could also help the brand become a major player on topics relevant to be a native feature in articles, presentations, writings, and other media. This can help bring awareness and reinforce brand messages without exhausting the user experience that comes with a traditional digital advertising.

More news

Unsplash has signed on with a variety of brands to launch a support campaign, including Google, Harley Davidson, Square, The Honest Company, and water containers.
According to the company, Kantar research conducted by Millward Brown has shown that brand on a mass scale Unsplash range while beating benchmarks TV and digital up to five times the brand enhancement measures.

Unsplash for Brand when an invitation. For more information, users can visit unsplash.com/brands.